People I (Mostly) Admire

80. Get Your Share of the Pie

Episode Summary

Game theorist Barry Nalebuff explains how he used basic economics to build Honest Tea into a multimillion-dollar business, and shares his innovative approach to negotiation.

Episode Notes

Game theorist Barry Nalebuff explains how he used basic economics to build Honest Tea into a multimillion-dollar business, and shares his innovative approach to negotiation.